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At The Races ("ATR"), in partnership with Racing Post and The Irish Field, is delighted to announce the launch of the inaugural 'Voice Of Racing' project, a fundraising initiative which will allow those who love horseracing to give something back to three of the sport's most important charities - The Sir Peter O'Sullevan Charitable Trust and the UK and Irish Injured Jockeys Funds.

‘Voice Of Racing' is a clear reference to Peter himself but also an invitation to the sport to come together and put something back for those participants, human and equine, who need it most.

ATR, Racing Post and The Irish Field will raise funds and support the efforts of others across the sport, from now until midnight on November 23rd, the date of the annual Sir Peter O'Sullevan Charitable Trust Award lunch. Proceeds will be split 50% to the Trust and 25% to each of the UK and Irish Injured Jockeys Funds.

The focal point of the project will be the inaugural Voice Of Racing Day taking place on Friday 30th June. Cartmel, Doncaster and Great Yarmouth host fixtures in the afternoon followed in the evening by Chester, Newcastle, Newmarket and the Curragh.

At The Races, broadcasting live from four of the racecourses, will showcase the beneficiary charities through a series of features, interviews and special coverage across the day. Viewers, online users and social media followers will be encouraged to pledge donations. Viewers can expect a lot of fun, celebrity appearances and an online auction, all designed to raise the profile of the chosen charities as well as much needed funds.

Donations can be made online through the Just Giving website from today at

UK donors can also donate by texting VORD99 followed by the amount they wish to donate to 70070 (for example, to donate £10 just text "VORD99 £10"). Donations can be made up to midnight on the 23rd November.

Matthew Imi, CEO of At The Races, said:
"The Voice Of Racing aims to bring together all participants within our sport to raise valuable funds for those within it who need our help most. At ATR, all of our fundraising initiatives this year will be focused on supporting Voice of Racing and whilst we will start doing so immediately we are also looking forward to the inaugural Voice Of Racing Day on June 30th. This will not only be an opportunity to showcase the amazing work these charities do but will also be a lot of fun at the same time. We are delighted to be working side by side with Racing Post and The Irish Field both of whom are long standing friends of ours and of the charities we are all supporting. We would be hugely grateful if all fans of horseracing could at some point try and donate something, regardless of the amount, in recognition of the wonderful work these three charities do."

Nigel Payne, Administrator of the Sir Peter O'Sullevan Charitable Trust, said:
"Our Trustees are thrilled to support what appears to be a unique and innovative fundraising initiative. We are also pleased to work jointly with the UK and Irish Injured Jockey Funds. One of our current projects is to assist the IJF with the financing of the new Peter O'Sullevan House in Newmarket, a sequel to Oaksey and Jack Berry Houses. Peter would love the 'Voice of Racing' project and would have enjoyed playing an active part in its success."

Lisa Hancock, CEO of the Injured Jockeys Fund, said:
"This is a great initiative and we are delighted to be one of the charities benefiting. It is hugely important for us to be able to raise awareness of the work we do day-to-day and the Voice of Racing project will help us further to achieve this."

Michael Higgins, General Manager of the Irish Injured Jockeys, said:
"Irish Injured Jockeys are excited to be a beneficiary of the Voice Of Racing project and look forward to combining with The Sir Peter O'Sullevan Charitable Trust and the Injured Jockeys Fund to ensure its success. It presents all three charities with a fantastic opportunity to show what we do to the racing and wider community."

For Further Information please contact:
Matthew Imi, Chief Executive, At The Races, +44 207 420 3203;
Tara Myerscough, JSC Comms, +44 207 736 2494 / +44 7743073282 or (Registered Office : 14th Floor, Millbank Tower, 21-24 Millbank, London, SW1P 4QP)

The Charities

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Blue Cross

Blue Cross exists to find happy homes for abandoned or unwanted domestic animals such as horses, dogs, cats and small family pets, and keeps animals healthy by providing treatment and promoting welfare. The Charity's vision is that every pet will enjoy a heathy life in a happy home.

We greatly appreciate the on-going contributions from Sir Peter's Trust towards the valuable work carried out by Blue Cross. These generous annual grants enable us to do so much more, especially for the equines in our care at the Blue Cross horse rehabilitation and rehoming centres in Burford, Oxfordshire, and Rolleston, Staffordshire.

Thank you so much for your support.

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Sally de la Bedoyere, Chief Executive

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Brooke is an international animal welfare organisation dedicated to improving the lives of working horses, donkeys and mules in the poorest parts of the world by providing veterinary treatment and community programmes. The generosity of The Sir Peter O'Sullevan Charitable Trust has enabled Brooke to continue to alleviate the suffering of equines working in 11 different countries across Africa, Asia, the Middle East and Latin America.

We are on target to achieve our mission to help two million working equines a year by 2016. This will in turn allow us to significantly increase the number of people we help who rely on these animals to earn a basic living.

Despite this steady progress, the harsh reality remains that millions of working equines are still suffering an unbearable amount of pain. In some countries, working horses will carry loads of 22 stone at a time, 10 times a day, without any food or water. These animals desperately need our help.

The on-going support from The Sir Peter O'Sullevan Charitable Trust allows us to continue our important work to improve the lives of working equines overseas. If you would like to learn more, please visit our website (Registered UK Charity No. 1085760)".

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Petra Ingram, CEO

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Compassion in World Farming

Compassion In World Farming is the leading organisation campaigning for farm animals.

Dependent totally on the generosity of our supporters, the annual donation from Sir Peter's Trust is a real life-saver and has helped jump start our international campaigns to halt the global growth of factory farming and to end the massive international trade in long distance transport of farm animals and horses for slaughter.

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Philip Lymbery, CEO

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World Horse Welfare

World Horse Welfare (Registered charity no: 206658 and SC038384) is an international charity that improves the lives of horses in the UK and worldwide through education, campaigns and hands-on care.

Since we were founded in 1927, our whole approach has been practical, based on scientific evidence and our extensive experience, and focused on delivering lasting change across the full spectrum of the horse world.

World Horse Welfare proactively supports the responsible use of horses in sport, and is an independent welfare adviser to both the Fédération Equestre Internationale (FEI) and British Horseracing Authority (BHA).

In the UK our dedicated network of Field Officers investigate and resolve thousands of welfare problems, and we run four Rescue and Rehoming Centres where horses in need can receive specialist care, undergo rehabilitation and find loving new homes through our rehoming scheme – the largest of its kind in the UK. In 2015 former racehorses are also benefitting from our expertise as we prepare them second careers and find them loving new homes as part of our pilot collaboration with Retraining of Racehorses (ROR).

Our international programmes in Africa, Latin America and Asia alleviate the suffering of many thousands of working horses by sharing essential horse care knowledge and skills to horse owning communities in the developing world.

We also work tirelessly to change legislation and attitudes to horse welfare through campaigns and education, including our founding campaign to end the suffering endured by the tens of thousands of horses transported long-distance across Europe to slaughter each year.

Sir Peter was a true champion of horses and of World Horse Welfare. We were privileged that Sir Peter was a close friend and Vice President of the charity during our decades-long relationship in which he inspired and shaped our international work and actively supported our campaigns to improve horse welfare in the UK and abroad.

We rely entirely on the generosity of our supporters to continue our work and are extremely grateful to the vital funding that The Sir Peter O'Sullevan Charitable Trust has provided since 1998.

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Roly Owers, Chief Executive

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Racing Welfare

Racing Welfare is the only charity supporting all stud, stable and support staff of British Racing; from recruitment to retirement.

A career in racing can be exciting, and exhilarating but the staff involved work long, often anti-social hours, in all weathers. Caring for horses requires a huge degree of commitment and is often very physically demanding. Therefore, incidents of illness, injury or disability have a major impact on working life. Also, as with any other industry, a percentage of our workforce will also face personal problems and mental health issues and it is important that adequate support is available at these times.

Through a national network of Welfare Officers, Racing Welfare provides appropriate advice, guidance and support to all those employed, or formerly employed, in the British Racing industry, together with their families. Furthermore, by means of our award winning helpline, this support is available 24 hours a day, seven days a week.

Racing Welfare also has its own housing association, Racing Homes. With over 160 units of subsidised residential accommodation, and more homes being planned and built, we are able to meet the housing needs of those most in need.

Racing Welfare does not receive government funding and relies heavily on the generosity of its supporters to maintain and develop these services. We are very grateful to the Sir Peter O'Sullevan Charitable Trust for the vital ongoing funding that it provides.

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Dawn Goodfellow, Chief Executive

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The British Thoroughbred Retraining Centre was founded by Carrie Humble MBE in 1991 and from the very first the enthusiastic support of Sir Peter O'Sullevan was crucial to its success.

Peter's support as the Centre's first Patron pre-dated the foundation of his Charitable Trust and the financial support he was able to offer from 1998 onwards played a very important part in sustaining the success of what is still Britain's original and still biggest Centre dedicated to the retraining, rehabilitation and rehoming of racehorses.

Celebrating our 25th Anniversary in 2016, we can look back and reflect on the hundreds of horses that have been helped to find new homes through the work of the Centre and are still being helped as we never sell horses we are gifted, but carefully match them to loaners and send them out on a lifetime loan.

We have plans to double the size of the yard and to develop the Centre, not only for our core business which is the retraining and rehoming of thoroughbreds, but also as an education centre to ensure best practice is maintained in this ever increasingly popular area of the equestrian pleasure industry.

To continue this important work, we rely on the generosity of organisations and individuals and chief among them has been the unwavering support of Sir Peter and his Charitable Trust for which we are extremely grateful.

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Gillian Carlisle, Chief Executive